06 Personalization

 

In the past 30 years, the types of products in the market have rapidly expanded by dozens or hundreds of times. In the era of personalized consumption, everyone can have their own blog, Weibo, WeChat, etc., to spread their own voice.

The realization of high-quality, low-cost personalized realization firstly depends on your lean production level, which is the "value from the real customer demand pull" advocated by lean. The realization of individualization depends secondly on your standardized and modular design. The rapid development of the Internet and other information technologies provide support for it, making it easy to achieve personalization.

At this stage, personalization is still limited, and it is impossible to achieve complete personalization. Whether it is a car, computer, mobile phone, or clothing, personalization is a certain range of choices.

 

 

Each enterprise needs to determine its own personalization model according to its own lean level, standardization/modularization level, and information level. It is not that the more personalized the better, it is based on certain implementation conditions. Perhaps the future development of 3D printing and artificial intelligence can provide a possibility for complete personalization.

 

07 Ecological

 

The competition among enterprises is gradually changing from between individual enterprises to competition between supply chains and even between ecosystems. Kevin Kelly wrote in "Out of Control": "The tide of alliances between large companies, especially in the information and network industries, is another aspect of the growing co-evolution of the world economy. , It is better to form an alliance-symbiosis and symbiosis... The future of control is: partnership, coordinated control, human-machine hybrid control, humans and our creations share the right to control."

 

08 Globalization

 

In today's interconnected world, when your company achieves a certain scale, you need to consider globalization to allocate resources to improve efficiency and reduce costs. Global resources include market resources, design resources, procurement resources and production resources.

 

my country's "One Belt One Road" strategy is to find global market resources and export our surplus production capacity, including high-speed rail technology. Design resources are to set up R&D technology centers abroad to develop products that are close to the local area or make up for the lack of domestic design capabilities. It can also form a global 24-hour uninterrupted product development to shorten the R&D cycle.

 

Purchasing and production resources are looking for better quality and lower cost global material supplies. In addition to considering the purchase and manufacturing unit prices, it is also necessary to consider the increase in transportation costs, the complexity of the supply chain, the visualization of the supply chain, the lengthening of the delivery cycle, and the more Problems such as high inventory, environmentally friendly carbon emissions, quality stability, local labor policies, and exchange rate fluctuations.